Kate Hamer and Louis Saha, Axis Stars

How To: Build a start-up based on a previous career

This week on CUTalks, we are talking to Kate Hamer and Louis Saha, co-founders of AxisStars - a business which connects sports and entertainment stars with select partners via a mobile app. Louis is a former professional footballer and played for Fulham, Everton and Manchester United amongst others, whilst Kate has vast experience in the marketing world and has her own marketing and digital consulting company.  We discussed how Louis and Kate met and how they were each able to utilise their previous experiences when it came to building the platform. They also shared lessons they’ve learnt along the way and the impact of mentors on their careers.

This podcast was produced by Carl Homer, Cambridge TV.

Jump to the following topics:

  1. Louis’ background - 1:06

  2. Kate’s background and how they met - 2:53

  3. What does AxisStars do - 6:28

  4. How the app works - 12:01

  5. Building AxisStars - 18:52

  6. How the idea for AxisStars evolved - 22:49

  7. Community building - 29:27

  8. Applying lessons from football to business - 33:52

  9. Kate’s mentors and what to look for in a mentor - 38:32

  10. Differences in career planning between sports (male vs female) - 43:23

  11. Why some sports stars are successful in business - 49:28

  12. What next - 54:42

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