Julia Rajnak, Swishi

HOW TO: VENTURE INTO SUSTAINABLE ENTREPRENEURSHIP

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“The key is to really think globally but act locally. ”
— Julia Rajnak

This week on #CUTalks we are continuing our special series on female founders. We are talking to Julia Rajnak, founder and Service Designer of Swishi. Julia is a Service and Experiences Designer having previously studied at the Royal College of Art. She is now launching Swishi to revolutionise the circular economy, starting with Switzerland. Julia shares about her experience scaling up the company, and the importance of integrating service design methodology into her strategy.

The podcast was produced by Carl Homer, Cambridge TV.

Jump to the following topics:

  1. Swishi’s elevator pitch - 2:30 

  2. How to scale up the company - 10:35

  3. What is Service Design - 13:17

  4. Advice for people wanting to venture into sustainable entrepreneurship - 18:30

  5. Coolest company Julia has worked with - 21:30

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