Monique Boddington, Judge Business School

HOW TO: DEBUNK STEREOTYPES ABOUT ENTREPRENEURS

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“The way we often portray entrepreneurship puts off a lot of people. Look at the popular media and the stereotypes that they often put across .. the money- and profit-driven … extraordinarily arrogant … which personally annoys me. Entrepreneurship is about so much more.”
— Monique Boddington

This week on #CUTalks we are talking to Monique Boddington, currently Interim Deputy Director for the Masters in Entrepreneurship Programme at the Judge Business School. Monique is a teacher and researcher in entrepreneurship, and we look forward to hearing from her about the insights she has gained from working so closely with many startups in Cambridge through the EVER project. These include issues like pivoting strategy, team dynamics, gender and stereotypes in entrepreneurship. She brought up several real-life stories and challenges based on her interaction with startups in Cambridge.

The podcast was produced by Carl Homer, Cambridge TV.

Jump to the following topics:

  1. What is the EVER project? - 3:08

  2. Balancing pivoting and staying on track - 12:30

  3. Team Dynamics - 17:10

  4. Role of gender in entrepreneurship - 21:24

  5. Debunking stereotypes about entrepreneurs - 28:40

  6. What entrepreneurs can learn from archeologists - 36:55

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