Steve Blank, Lean Startup
HOW TO: USE LEAN STARTUP & CUSTOMER DEVELOPMENT METHODOLOGY
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“A founder is the master of their own fate”
This week on #CUTalks we are talking to Steve Blank, a serial entrepreneur and creator of the customer development and lean startup method. He teaches entrepreneurship at Stanford, Berkeley and Columbia. Steve is also the author of four books: The Four Steps to the Epiphany, Not All Those Who Wander Are Lost, The Startup Owner's Manual, and Holding a Cat by the Tail. In The four steps to the epiphany, Steve cited Joseph Campbell’s work on the hero with a thousand faces. Based on his extensive experience, Steve found that just like any heroes’ mythologies, startups go through a common, recurring monomyth journey. In this AMA session, Steve sheds some light upon some aspects of this story.
The podcast was produced by Carl Homer, Cambridge TV.
Jump to the following topics:
Steve’s Hero’s Journey - 4:00
What is Lean Startup - 12:30
Lean Startup and Hypothesis Testing - 20:30
Customer Discovery - 21:20
On Crossing the Chasm - 27:00
Customer Validation - 32:00
On Freemium Model - 35:40
How Lean Startups should Interpret Data - 37:30
Risk Management - 43:30
Post-Pandemic Customer Development - 49:20
Innovations in Startups vs Big Companies - 53:50